Everybody in Internet Marketing will tell you that "the money is in the list."

The idea here is that you need to build a list of prospects to sell to; otherwise, visitors to your page will come and go, probably never to return (the Internet is really, REALLY BIG! Or so I've heard).

So you need to capture the email address and first name of each of your visitors in order to build a database of "ready, willing, and able" buyers of your products and/or services (whether your own or affiliate). The goal would be to build rapport and trust with your list by supplying them with sound information and advice through the mechanisms of an autoresponder and broadcast messages.

An autoresponder is basically set to deliver messages to your subscribers (your list) in a predetermined sequence on schedule, while broadcast messages can be sent out at any time to your list.

It's a fact that many of your visitors will never even sign up. And those that do will never buy from you. But those that do sign up and buy from you often are repeat buyers.

It is also a fact that people often need multiple exposures to a given offer before they lay down their hard-earned money. The number varies between 7 and 12, but suffice it to say that if you don't prompt people enough to get them to buy, then somebody else will!

How do you get people to sign up to your list? The most often used method is to give something away for free, whether it's a report, ebook, access to a membership site, or what have you.

Entice visitors to join by bribing them, in effect.

People want free information and if you can supply it to them in a prompt, convenient, and informative way, you're probably gold. Stay tuned and I'll give you more pointers on how to build a targeted list of "ready, willing, and able" buyers.